Introduction

Of all the features rolled out in the latest update, Instagram Reels or IG Reels is a potent tool for brands and content creators to inspire action since it is a unique way of telling a story with the added component of live selling. IG Reels and reels can be integrated into content and marketing, creating opportunities.

That’s the role, and the stats bear it out. At present, 140 billion Instagram and Facebook Reels, to be precise, are being played on social networks every day.

However, they should be appropriately used to attract the interest of the right target group of users.

How?

This complete eCommerce Instagram Reel guide will provide you only with the necessary and sufficient IG Reel ideas, suggestions, and techniques so that you are on the right track for leaving the best comment on the Reel you are creating.

What Are Instagram Reels

Instagram Reels was introduced in 2021 as a new feature allowing users to create and find short and funny videos on Instagram and is Meta’s attempt at challenging TikTok videos and YouTube shorts.

Instagram Reels, on the other hand, are more fuller in terms of screen layout and the videos are longer concerning playtime. Unlike other forms of content on Instagram, reels have their section, reels, in various segments, making them way more clickable. Thus, they can be found by tapping reels from Stories, Feeds, the Instagram Explore page, or in Reels.

Practical Guide on How Reels Work on Instagram?

Instagram Reels enables users to record or upload videos for sharing them on the social platform — and later they can edit, record voice, use features that may be in the process of development, or apply effects. They subsequently populate the Reels Feed and the Home and Explore Sections of short-form video content.

Instagram Reels Algorithm

Remember that Meta prefers video as it is engaged with because of the possible interaction. And concerning the video content in Instagram it considers reels as very interactive.

However, there are a lot of unknowns and legends surrounding the IG Reels algorithm — that much is, that the creator accounts of Instagram devoted to this topic quite a lot in their Reels last year.

Also, Instagram knows that a user goes through posts in sets and shares more such posts in similar categories or similar niches.

Why Adding Instagram Reels to Business Social Media Marketing Strategy is Important?

Now let us review the advantages of using Reel in that social platform, which is Instagram in this case.

Improved Engagement Metrics

We touched on this briefly, but Meta is aggressively promoting video content at the moment.

Why? Because, as most people with some level of experience on the internet can guess, videos are the best for engaging the audience. In turn, Reels provide video exposure on steroids. Take, for example, the average video view rate of Instagram and by format according to Statista.

Reels are the most engaging content on Instagram — some brands get better stats than on TikTok.

This is not only about the content at the account level, but various degrees of linkages with such content are liked, shared, commented on, and so on.

Nonetheless, in one of the Instagram Reel ads case examples, Bearbottom Clothing used Reels with licensed music not only to gain more attention but also to boost the conversion rate, which went up by 19%.

Enhanced Discoverability

Just like short TikTok videos, IG Reels are exceptionally easy to find.

They reoccur in many locations for the users to be able to discover them, and when they do, they can swipe to Infinity to watch videos related to the niche. 

Engaging with your audience is key to growing your presence on Instagram. While creating compelling content is crucial, another effective strategy is to buy real comments from reputable sources. Thus, Instagram Reels related to the given niche will likely be mentioned by brand-new audiences.

You can then target aggressively to pull them even further up the eCommerce sales funnel that you have set for yourself.

Conclusion

The statistics reveal that there are more than 140 billion Reels plays daily, which makes Instagram Reels a competitive bookmarking tool for increasing the level of activity and visibility. As you know, the IG Reels algorithm ensures that brands get to the right people, thus optimizing the engagement rate.

Reels are superior in features, have a longer length, and have a higher chance of discovery than other content types, which makes them perfect for driving engagement and conversion. Adopting Reels into the social media plan leverages Meta’s focus on videos, thus increasing user engagement and the company’s expansion.